Gold is considered a “safe haven asset” because when the prices of other investments, such as stocks or real estate, fall sharply, gold doesn't lose its value. In fact, it can even significantly increase in value when other investments fail, as frightened investors rush to buy something safer. Shopping online is just as safe as shopping at a physical store, if not more secure. Whether you're interested in buying gold bars or gold coins, you can buy gold online and be safe whenever you deal with a reputable gold company, such as International Precious Metals.
IPM's industry affiliations with the American Numismatic Association (ANA), Professional Coin Grading Service (PCGS), Numismatic Guaranty Corporation (NGC), Certified Acceptance Corporation (CAC), Better Business Bureau (BBB) and the Tangible Assets Industry Council (ICTA) reflect the retailer's commitment to fair and honest business practices that are consistent with the standards of each of these organizations. Every investment has advantages and disadvantages. If you are opposed to having physical gold, buying shares in a gold mining company may be a safer alternative. If you believe that gold can be a safe bet against inflation, investing in coins, ingots or jewelry are paths you can take to gold-based prosperity.
Finally, if your primary interest is to use leverage to benefit from rising gold prices, the futures market may be your answer, but keep in mind that any holding based on leverage involves significant risk. This long-standing value demonstrates the stability of gold and its attractiveness over time. Investors consider gold to be one of the safest investments, since it regains its value quickly through economic downturns. Its price usually goes against stock market or economic fluctuations.